French refurbished phone site Back Market is trying to convince Americ
Society obsession with new gadgetry has wreaked havoc on the environment: Close to 50 million tons of toxic e waste are generated each year, and the mostly Africa based supply chains for cobalt and rare earth metals used in components are riddled with human rights violations and planet damaging mining practices. The problem is exacerbated in part custodia a libro per samsung j6 2018 by the yearly parade of new models of smartphones, tablets, and wearables from tech giants such as Apple, Samsung, and Google, and all the marketing dollars put behind these launches. But as phones become more durable, more expensive, and less differentiated from previous iterations, French refurbished electronics marketplace Back Market is working to convince Americans that is not exciting, says CEO Thibaud Hug de Larauze.hasn been major innovation in smartphones in four years, says Hug de Larauze, who uses a five year old iPhone 6 that would retail for about $200 custodia iphone 6s carbonio on his site. mostly psychological, with advertising telling you that you need a new one. global market for used and refurbished smartphones is growing was $19 billion in 2017 and will reach $44 billion by 2027, according to Performance Market Research new smartphone sales contracted by 4% worldwide in 2018. consumers are simultaneously more familiar custodia cover samsung s9 with and less excited custodia cover huawei p10 lite about buying pre owned phones. A 2019 poll by Back Market found that 80% of Americans never shop for refurbished samsung a3 hoesje electronics. Of those, half said they didn trust resale devices; the other half had never considered them.Thibaud Hug de Larauze, Company: Back Market, Position: CEO, Previous job: Managing merchant inventories on eBay and other marketplaces, Phone model: iPhone 6. and raising $48 custodia tablet samsung mediaworld million in Series B funding in 2018, five year old Back Market is moving to change that, and do for used gadgets what Airbnb did custodia cover samsung s20 1 for renting strangers homes: reposition custodia samsung tab a 7 pollici them as something people would confidently spend money on. For a back cover samsung j3 10% commission on each transaction, Back Market facilitates sales from more than 600 refurbishing outfits worldwide, including multinational behemoth Brightstar, mom and pop shops, and Apple and Dyson refurbishing units. Products must pass a 23 point custodia iphone 5 liu jo test before being sold on the platform, and new sellers go through a trial period with restricted sales until they prove themselves reliable.In Europe, Back Market is a successful and trusted custodia subacquea samsung s6 platform: Gross sales grew from $4 million in 2015 to $120 million in custodia j5 2016 samsung 2017. launch, they reached $300 million, a figure the company hopes to double this year. sales figures.) But Americans will be harder to sway than their European peers. have squeezed more money out of refurbished phones than their Chinese and European counterparts, but put most of their effort into selling new phones. The emergence of Back Market, he says, is forcing everyone to take refurbishing more seriously.Back Market is custodia cellulare samsung s5 wooing Americans by offering a more custodia iphone 7 plus euronics efficient and formalized user experience than existing megaplatforms such as eBay and Amazon. Phones are rated on aesthetic appearance, and searches iphone 6 6s plus hoesje on Back Market only surface the best priced option in each category users to compare the price of, say, a scratched custodia iphone 5s ebay 32 GB iPhone 6 with one that looks new. This is, in short, not the flea market atmosphere of eBay.Sources: Newzoo Global Mobile Market Report 2018, Projected (smartphones); Apple iPhone X Environmental Report (iPhone X); UN University Global E Waste Monitor 2017 (e waste)The company is also expanding its services, including theft and breakage plans (a first for pre owned phones in the French market) and warranty extensions. in Europe are now following in Back Market footsteps and putting more into the refurbished market, installazione flip cover samsung s6 says Albert Mita, VP of e commerce for buyback giant PCS Wireless.But beyond finding new customers, the big idea is to the world from tech obsolescence, says CCO Vianney Vaute, who cofounded the company with Hug de Larauze and CTO Quentin Le Brouster. cover iphone 5s juventus Back Market internal motto is New. The founders invoke efforts cover iphone 5s such as American Express recycled plastic credit card as signs of greater changes cover morbide iphone 5 afoot. consumers said would definitely or probably change their consumption habits to reduce their impact on the environment, according to a 2018 Nielsen study. And unlike most organic and fair trade products, Back Market ethical tech costs less than the alternative.A recent rebrand by a London based agency known for its work with Airbnb, unveiled in June, has amplified Back Market eco messaging. Its website now s view cover samsung galaxy note 3 proudly announces the company vision as through circulation of old devices through the economy. are on this mission more than ever, Vaute says.A version of this article appeared in the September 2019 issue of Fast Company magazine.ImpactImpactIs it safe to stay in a hotel, cabin, or rental home yetImpactDoes defunding the police sound radical Some cities have already taken the first stepsImpactThis Ugandan startup turns plastic waste into construction materials and COVID face shieldsCreativityCreativityHow Sylvester Stallone cop movies explain changing attitudes about the policeCreativityYou’re going to want to talk about HBO’s ‘I May Destroy You’ here’s a constructive way to do itCreativityDave Chappelle just surprise dropped his rawest Netflix special yet, inspired by George FloydWork LifeWork LifeResearch finds 4 signals to watch that can make diversity initiatives succeedWork LifeResearch shows us workplaces need this level of diversity to prevent tokenismWork LifeWhat it’s like to be a Black HR leader in this moment..
