is officially in retreat with 15
Apple’s iPhone revenue, which not so long ago appeared to be rising inexorably, is now officially in retreat, with a 15% shortfall year over year according cover samsung a7 originale to its latest earnings statement and CEO Tim Cook has explained what’s gone wrong.
The company’s total revenue was $84.3 billion (about custodia cellulare samsung j5 2017 67bn, AU$120bn) for the last three custodia cover iphone 11 pro max quarters ending on December 29. For almost any other company, this would be an impressive number.
However, for Apple, this is a rare earnings shortfall of $9 custodia cover huawei mate 20 pro billion (about 7.14bn, amazon cover samsung galaxy a3 2015 AU$12.9b) compared to what it had previously forecast for the quarter: a high of $93 billion (about 74bn, AU$133bn).
Apple earnings highlights and breakdownEach quarter, Apple forecasts high and low numbers it expects for the next quarter’s earnings. Apple is notoriously custodia glass view cover originale per samsung galaxy a5 2017 — oro conservative with these numbers, and hasn’t missed in its predictions since 2002, almost 17 years samsung galaxy s20 hoesjes ago.
In other words, Apple has met and often greatly exceeded its projections for 67 straight quarters up until now. And it all comes down to iPhone sales.
Here’s the breakdown from la casa de papel cover samsung j6 plus Apple’s official earnings report:
iPhone: $51.9B (Q4 2018) vs. $ 61.1B (Q4 2017)Mac: amazon cover samsung s 4 $7.4B (Q4 2018) vs. $6.8B (Q4 2017)iPad: $6.7B (Q4 cover samsung s5 trova prezzo 2018) vs. $5.7B (Q4 2017)Wearables, Home and Accessories: $7.3B (Q4 2018) vs. $5.4B (Q4 2017)Services: $10.8B (Q4 2018) vs. $9.1B (Q4 cover iphonex 2017)Total net cover samsung galaxy j5 2015 disney sales: $84.3B (Q4 2018) vs. $ 88.2B (Q4 2017)
Apple did warn us about at the start of this year of the impending shortfall. custodia cover samsung a40 It blamed China’s economy and its discounted iPhone battery replacement program for the lack of smartphone upgrades in 2019, as well as fewer subsidies from carriers for iPhone purchases.
it was disappointing to miss our revenue guidance, we manage Apple for the long term, and this quarter results demonstrate that cover samsung s7 specchio the underlying strength of our cover samsung j5 gatto business runs deep and wide, said Cook in Apple’s earnings press release.
More: Apple defends iPhone XS pricing, says it’s absorbing cost overseasHighlighting Apple’s new areas of growthThe headline is that cover samsung s9 naruto iPhone revenue declined by 15%, but Cook, in Apple’s earnings conference call, stressed that other products and services grew 19% year over year.
He specifically broke out services revenue, which had an all time high of $10.9 billion, samsung j3 custodia or up 19% year over cover samsung galaxy tab4 8.0 year. Services hit 360 million huawei p9 hoesje subscribers, up over 100 million from last year.
We know that Apple is investing heavily in services, with cover samsung j3 a libro a streaming platform rumored to be due out in April. He didn’t allude to the streaming platform yet, but did mention that Apple cover samsung galaxy note 10+ Music has 50 million paid subscribers and Apple News has 85 million active users in the three markets it’s live in (US, UK and Australia).
More: Apple Music hits 50 million subscribersApple’s Mac and Wearables (meaning Apple Watch and AirPods) businesses are also on the upswing, growing 9% and 33%, respectively.
iPad revenue grew 17%, and Cook spent time in the conference call talking up the edge to edge iPad Pro screen. He didn’t break down how the iPad Pro did vs the cheaper iPad 9.7.
Apple is putting the spotlight on services and other sectors, but you can still expect it to launch the iPhone 11 in (or around) September, and it may be joined by an iPhone 11 XR and iPhone 11 Max. Revenue projections can change, but earning habits die hard…
